Overview
Sotheby’s Institute of Art
YouTube Docs
Sotheby's Institute of Art is an institution of higher education devoted to the study of art and its markets with campuses in London, New York and online. The Institute offers educational programs for students seeking expertise in art business and an understanding of the $60 billion global art economy.
Our team took on an exciting challenge - to create a series of engaging videos made specifically for broadcast on YouTube. These films are art world educational films, not marketing or promotional in nature but rather exploratory films telling interesting art world stories.
The first three films in the series are The Art Collection of David Bowie, The Incredible History of Edvard Munch’s Scream and Art Historian Reveals the Artists Behind your Favourite Album Covers.