Sotheby's Institute of Art is an institution of higher education devoted to the study of art and its markets with campuses in London, New York and online. The Institute offers educational programs for professionals, pre-college audiences, and graduate students seeking expertise in art business and an understanding of the $60 billion global art economy.

Our approach was to create a holistic collection of films using the Sotheby’s Institute lecturers as presenters, to reach potential students with engaging content that spoke to their interests and needs. Our strategy proved to be highly effective in building brand awareness, generating leads, and ultimately driving conversions. We were thrilled with the results, and our client was delighted with the impact on their brand's online presence.